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Making Social Media Work For You

Many major corporations in the United States have created positions and even teams of people within the last ten years or so to handle marketing their business via social media. Jobs like "Social Media Coordinator" and "Digital Marketing Manager" have become increasingly common since the introduction of Facebook, Instagram, Twitter and YouTube. While smaller businesses may not have the budget to hire a team of people or even one full time person to focus all of their time and energy on promotion via social media, it is important to understand how these platforms can help with consumer engagement and loyalty, increased awareness and sales, and even better customer service. According to Social Media Today , the average person spends almost two hours on social media per day! Given the amount of time we spend driving, working, eating, sleeping and participating in other various activities, businesses cannot afford to be absent in these spaces. The f
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